Business

Bridging The Great Divide: Men and Women Helping Each Other in Tree Care

Let’s face it – when it comes to tree care, men still dominate the industry, both in company ownership and employee numbers. The general consensus among those interviewed for this article is that women who are trying to break into arboriculture often find themselves ignored, underestimated or even outright intimidated. But, thankfully – although slowly […]

Never Easy Is Always Worth It

The summer of 2020 was a time of change and growth for us, and, like everyone else, we accepted it as best we could. Stepping away from my full-time massage-therapy career of 19 years due to restrictions related to COVID-19, I volunteered to work with our TreeHugger crew for the summer. Why not? I had […]

Donna Garner: From Firewood Runs to Technology Trailblazer

Arborgold co-founder Donna Garner grew up in tree care. She has memories of her 10-year-old self riding in her dad’s truck with her brothers on firewood deliveries, raking the client’s lawn when her dad took her on a job and performing other tree care-related tasks. Don Francis, Donna’s father, had learned the trade from his […]

Best Practices for Exhibitor Presence at a Virtual Event

If you’re in the same boat we are, congratulations on your one-year anniversary of quarantine – or at least of social distancing and isolating. And if you’re like us, you’re also super sick of hearing about these “unprecedented times.” We get it. The world is different. From our perspective, the most seismic shift in our […]

Arbor Aesthetics Tackles Accreditation with a Virtual Audit

As everyone in tree care faces the challenges of working through a pandemic, some businesses actually seem to be thriving, as is the case with Arbor Aesthetics Tree Service, a seven-year TCIA member company based in Omaha, Nebraska. Certified Arborists and co-owners Amy and Jeff Grewe have watched their business grow exponentially over the past […]

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