Tree crew working to clear trees with a large crane

Purchasing Tree-Service Equipment- Maximizing Margin

Too often, we see businesses in equipment-intensive industries making purchases just to have shiny new equipment. Often, they purchase equipment before understanding the return on investment (ROI), i.e., how much money they will make using that item. A better plan is for tree-service companies to acquire new equipment with the goal of maximizing profit margins.With […]

Accreditation: The Obvious “Next Step” to Success for ArborTech

Courtney and Audra Kelly were born and raised in the Lakes Region of New Hampshire. This also is where they put down roots, started a family and decided to establish a tree-service business. At Audra’s urging to “take a chance,” the couple began their company, ArborTech, in October 2008 in Gilmanton, New Hampshire. “My earliest […]

Seven Myths and Mistakes to Avoid When Accelerating Your Business Growth

As a business owner, you understand the importance of growth. Without it, your business may struggle to survive in a competitive marketplace. But with so many different strategies and approaches, it can be difficult to know where to start. There are a number of myths and mistakes that can prevent you from achieving the growth […]

Sales Tools in Arboriculture: The Second-Most Important Tool

We may be living in the “Golden Age of Arbor Care!” Both science and technology have advanced to new levels – new tree cultivars and hybrids, and new exotic pests and diseases that keep cropping up. And we are dealing with them all. There is an elevated interest in our society for “green living,” and […]

Being Woman Owned Benefits Kappen Tree Service

Crystal Kappen and her husband, Warren, each were running separate businesses before they started their tree care company, Kappen Tree Service LLC, based in Cass City, Michigan. “I had a cloth-diaper business, and Warren was operating an egg business,” she says. At the same time, she notes, Warren and his brother Jason, who was in […]

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