Business

A Passion for Tree Work Leads to Accreditation for Trees by Jake

As the home page of its website so clearly points out, Trees by Jake, LLC – a second-year TCIA member company located in Tulsa, Oklahoma – is one of only three accredited tree services in Oklahoma. And they’re proud of it! Jake Emanuel, CTSP and ISA Certified Arborist, and his wife, Allison, also a CTSP, […]

Accreditation Opens the Door for Pannell Co. Utility Contracts

When Jeff Pannell and his father were clearing land and building fences in the Texas Hill Country, little did Jeff know that someday he and his future wife would be operating the largest utility-contractor tree service in that area. Kathy Pannell, Jeff’s wife, is now president of Pannell Co., a second-year TCIA member company based […]

It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

More than a hundred of her clients only use her services once a year. They expect champagne service on a beer budget, and they pull her attention away from the people she works with regularly. This group is weighing her down, and, after some soul searching, she’s decided they’ve got to go. Her business is […]

Large-Client Contracts – Insurance Ramifications and the Contractual Risk – Management Process

As your business providing tree services to residential and small-business owners develops, it is not uncommon to run across the opportunity to work for larger buyers of arbor services. Large-property owners, including HOAs (homeowners associations), municipalities, golf courses and others, obviously need arbor services. Many of these property owners have substantial budgets for tree care […]

People-First Marketing Tactics Anyone Can Implement

Tree care saw a boom in 2020 and 2021, with two primary things driving the industry: 1) Rough storm and fire seasons across the country, requiring all hands on deck for cleanup; and, 2) changing interests as people found themselves at home enjoying their backyards or out in nature more than before. The need to […]

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