Business of Tree Care 2024

customer expectations

Mind the Gap: What to Do When Customer Expectations and Reality Collide

“I don’t understand. This hotel has no restaurant, no concierge and no valet. It’s not at all what I expected. The place had no standards.” – Guest at a roadside motel “I showed her the picture of Jennifer Aniston and asked for the same haircut. She cut my hair, but I still don’t look a […]

brand message clear and consistent

Discover the Power of Building Brand Equity

I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing as the foundation for their businesses and incorporating it into the other facets of their […]

By the Hour or By the Bid

In the Milwaukee area, where I’ve spent my tree career, I’m one of the few outfits that works by the hour. Most of my competitors work by the bid. There are upsides and downsides attendant with each way of pricing work. I started out working by the bid. I moved to working hourly when a […]

Promoting successful culture

Transforming a Culture

Having started out with a 1990 Toyota pickup and a used Stihl MS200 chain saw, and after 10 years of pouring everything I had into building a company, I was faced with an existential crisis. Would the acquisition of a new, larger company cause the downfall of my entire organization? The thought of acquiring a […]

Efforts to reduce wood waste

Chipping Away at Wood Waste While Creating Good Will

Scott Turner, president of Truetimber Arborists, an accredited, 20-year TCIA member company based in Richmond, Virginia, has many goals for his business, one of which is to reduce wood waste to zero. As it is for many tree care companies, wood-waste utilization is a major effort, though for Truetimber, generating revenue from it often is […]

Click to listen highlighted text!