Arbor Masters Team Photo

Safety Belongs at the Root of Your Tree Care Company

Safety isn’t always sexy. It’s true. In your role as an advanced tree care professional, your attention is easily pulled away by new equipment or that next project pursuit. And safety initiatives – especially ones that feel comprehensive and time consuming to implement – can easily take a backseat to more lucrative and low-hanging fruit. […]

Denny Deakins with his wife, Dawna, and their son, Sean

TreeHugger Hopes to Encourage Others Through Accreditation

Dawna Deakins, whose husband, Denny, and son, Sean, co-own TreeHugger Complete Tree Care, based in the greater Des Moines area of Iowa, says she wants to promote TCIA Accreditation in the hope of encouraging other small tree care companies to pursue the credential. “We had the grit, grace, and dreams of most small-business owners, but […]

Promoting successful culture

Transforming a Culture

Having started out with a 1990 Toyota pickup and a used Stihl MS200 chain saw, and after 10 years of pouring everything I had into building a company, I was faced with an existential crisis. Would the acquisition of a new, larger company cause the downfall of my entire organization? The thought of acquiring a […]

Efforts to reduce wood waste

Chipping Away at Wood Waste While Creating Good Will

Scott Turner, president of Truetimber Arborists, an accredited, 20-year TCIA member company based in Richmond, Virginia, has many goals for his business, one of which is to reduce wood waste to zero. As it is for many tree care companies, wood-waste utilization is a major effort, though for Truetimber, generating revenue from it often is […]


This Job Is a Fun Grind

Tree care operators who run wood-waste recycling operations are glad to have the chance to make a positive impact on the environment, but most will admit that is not the reason they got into the business. “We want to be good stewards of the earth, but if it didn’t work economically, we wouldn’t have stayed […]

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