Crary Industries, Inc., manufacturer of Echo Bear Cat outdoor power equipment, announced the brand name is now Crary Bear Cat, effective in August 2020.
Acquired by Echo Inc. in 2006, the Echo Bear Cat brand line includes professional-grade, outdoor power equipment. Crary Bear Cat of Crary Industries remains a subsidiary of Echo Inc., an 18-year TCIA Corporate Member company.
This rebranding is intended to solidify the mission of the company. As a manufacturer, the branding transition will include the ability for dealers now to connect directly with Crary Bear Cat for sales and service support. Also, with an in-house engineering and design team, product feedback for the Crary Bear Cat brand will be able go directly from market to manufacturer.
“Product feedback is now closer to us as the manufacturer, and we can ensure our entire equipment lineup continues to be serviced by full-capability dealers,” says Hannah Aure, Crary Bear Cat business unit director.