Over the last 30 years, TCI Magazine has built a large and very loyal readership. As we work hard to ensure that the print publication continues to expand the sphere of knowledge and aid in the professional growth of arborists everywhere, we also realize that people need and expect to receive their knowledge in different ways.
Of course, COVID-19 accelerated these changes. Three years ago, would you have believed that students from elementary schools through master’s-degree candidates would be receiving their educations online? Would you have believed that many tree care business-office staffs would be working remotely, and that video calls (both professionally and personally) would be a normal part of everyday life? Welcome to our changed reality.
Today you need, want and expect quick and easy access to information – whether that’s technical advice or contact information for vendors – right in the palm of your hand.
We are pleased to announce that as of August 1, 2020, TCI Magazine has a new online presence. The completely re-designed, fully responsive TCI Magazine website breaks down content into neatly organized categories specific to certain aspects of the tree care business, making it easy to navigate and find articles on exactly what you are looking for.
You can discuss articles in real time through the robust commenting feature, as well as share articles with friends, family and colleagues through vastly improved social sharing. As content is added, you will be able to find videos and podcasts and, of course, information about key vendors in our industry.
We also have been listening to you over the years, and in response to your requests to make TCI Magazine content more accessible than ever, we have included article translations for Spanish, French and German speakers. If English isn’t your primary language, you can still enjoy the experience of reading TCI Magazine. The site even has a feature that will read the printed content to you.
It’s important to note that the print version of TCI Magazine isn’t going anywhere. In my humble opinion, nothing can replace the feeling of picking up the latest issue and flipping through the pages. Being able to mark my spot in an article and easily return to it when I need a break from my screen is exactly what I crave. But I also recognize that the pace of the professional world is shifting and changing rapidly, and TCI Magazine is here to help you keep up and to aid in your professional growth. Whether that growth takes place reading the print version of TCI Magazine in the break room or checking out the website on your tablet in the bed of your truck, take TCI Magazine with you, wherever you go.
Our new web address is tcimag.tcia.org. We hope you enjoy it and benefit from it.
