PlanIT Geo Appoints President and Chief Operating Officer

PlanIT Geo Inc., an industry leader in urban-forestry mapping software and consulting services, has hired Stephen Bay as the company’s first president and chief operating officer.

Bay’s role will amplify PlanIT Geo’s response to surging urban forestry funding and growing demand for the TreePlotter Software Suite and related consulting and data solutions. Some of his key responsibilities include:

● Leading all operational, sales, marketing, finance and human resources functions through this period of dramatic growth in operations and revenues.

● Designing disciplined, rigorous metrics and processes to improve efficiency and increase growth and customer value.

● Driving strategic special projects, such as new customer-success initiatives, systems, policies and growth experiments.

“I couldn’t be more thrilled to join such a phenomenal team, product and mission. PlanIT Geo’s technology, customer base and thought leadership catalyze greater outcomes from urban forestry worldwide, and I am honored to contribute,” says Bay.

Bay brings a valuable background in B2B SaaS and consulting to the COO role, having previously served as the CEO of the SaaS company Call Box, vice president of global sales and partners at Actionstep and senior business analyst at McKinsey & Company. With this blend of experience, ability and mission alignment, Stephen is a perfect fit for leading PlanIT Geo’s operations across multiple functional areas, according to Ian Hanou, founder & CEO, PlanIT Geo.

“As CEO & founder, I play the visionary role of focusing on PlanIT Geo’s customers and product offerings ,” said Hanou. “With Stephen Bay as president & COO, our team has the integrator role we’ve been dreaming of to run the day-to-day business with financial rigor, discipline and seasoned leadership. I’m absolutely ecstatic to have Stephen here so we can each bring the best value, innovation and strategy to our employees and customers.”

Since 2012, PlanIT Geo has provided cutting-edge technology, data solutions, and consulting services for urban forestry, parks management and arboriculture.

Governments, nonprofit organizations, universities, corporate campuses and the private tree care industry rely on the TreePlotter Software Suite every day for their operations. A passion for trees, people and technology drives the PlanIT Geo team members, who are widely regarded as innovators and trusted partners in urban and community forestry programs globally.

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