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Outlook

  • Jen McPhee
    August 18, 2025

    Business as a Team Sport: Playing to Win With Economic Engagement

    By JENNIFER MCPHEE

    In the tree care industry, we often talk about building strong crews. But what if we thought of our entire company like a championship sports team? That’s the mindset we embraced this past year, inspired by Jack Stack’s book, “The [...]

    read more
  • Headshot man with beard
    July 1, 2025

    Collision Course – Tree Care and Insurance Industries

    By Eric Petersen

    By now, almost every practicing arborist has probably been involved in at least one conversation with a customer regarding their homeowner’s insurance company threatening to cancel their policy unless a tree or branch that is close to their home is [...]

    read more
  • Jim Houston
    June 17, 2025

    Engaging Arborists Through Adaptive Training and Education

    By Jim Houston

    Over the past 40 years, our industry has experienced a remarkable advancement in the quality of training offered to professionals. What was once a largely informal, hands-on trade has grown into a highly specialized field backed by science, standardized practices [...]

    read more
  • Amy Burkett
    May 7, 2025

    Keep a Positive Mindset During Challenging Times

    By Amy Burkett

    Life can be approached in two ways: by moaning and complaining or by meeting it head on – with determination, study, hard work, optimism and faith. Faith in the free capitalist system, America, and, most important, yourself. Staying positive is [...]

    read more
  • Noel Boyer
    April 8, 2025

    Winning the PPE Battle

    By Noel Boyer

    As I visit with my tree friends in person and online, I often hear of the challenges we all face as we work to keep our customers happy and our team safe. There are a lot of important pieces [...]

    read more
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Latest Articles

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  • Trump Administration Proposes to Reinstate 2021 Independent Contractor Rule
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  • Why Practice Matters: Thoughts on Professionalism in Pruning
    April 9, 2026|
  • Your Brand is Your Most Valuable Asset
    April 8, 2026|
  • Rebuilding Urban Soils: How Arborists Can Best Use Biochar
    April 7, 2026|

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