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Business Strategy

  • June 4, 2026

    Private Equity 101: The Basics for Tree Care

    By Esther de Hollander

    Illustration courtesy of Natalya Kosarevich/iStock Private equity is becoming more visible in tree care. Some business owners are being approached about selling their companies, while others are seeing nearby businesses merge, change ownership or become part of larger [...]

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  • June 2, 2026

    How Peer-to-Peer Groups Are Transforming Tree Care Businesses

    By Seneca Eldredge

    Running a tree care business can feel isolating. Peer-to-peer learning groups give business owners a place to connect with others facing similar challenges. What begins as professional collaboration often grows into ongoing support and trusted relationships. TCIA currently offers three [...]

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  • May 18, 2026

    Building Your Best Crew: Creative Hiring Ideas

    By Tracey Miller

    The Emerald Tree Care crew at TCI EXPO '25 in St. Louis. Photo courtesy of Jarryd Beats. If you're a small or mid-sized tree care company struggling to find and keep good people, you're not alone. Labor shortages [...]

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  • May 14, 2026

    The Graptor: The Tree Machine You Didn’t Know You Needed

    By Mike White

    Riley Amaral makes use of a well-worn grab rake that’s been “customized” by real tree work. All photos by Rachel White. I didn’t invent the machine – but as far as I can tell, I did invent the [...]

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  • May 6, 2026

    Stop Guessing: A Financial Approach to Digital Marketing

    By Wesley Smith

    The majority of tree care companies aren’t ignoring digital marketing; they’re aware that they need to be doing it. They may have had a website built or built one on their own, have a Google Business Profile, run Google ads, [...]

    read more
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