Financial Strategies for Tree Care Businesses

pruning van

Lean Practitioner Model Five Years In

From our company’s inception, we wanted to keep overhead low. This makes sense for any startup, but we’re planning to maintain our “leanness” into the future. I don’t mean cheapness; we, of course, have operating costs, and we like new and functional equipment. We collected some cool data over the course of 2023 that might […]

brand message clear and consistent

Discover the Power of Building Brand Equity

I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing as the foundation for their businesses and incorporating it into the other facets of their […]

pricin tree work

By the Hour or By the Bid

In the Milwaukee area, where I’ve spent my tree career, I’m one of the few outfits that works by the hour. Most of my competitors work by the bid. There are upsides and downsides attendant with each way of pricing work. I started out working by the bid. I moved to working hourly when a […]

Tri State Power Equipment

Launching a Business to Fill a Need

Every business comes to an inflection point where it must pivot from legacy methods to a more modern approach, the proverbial fork in the road. Stanley Tree Service recently came to one such fork. Stanley Tree Service is a dual-accredited, 34-year TCIA member company based in Smithfield, Rhode Island. Operating in the arbor-care industry since […]

Efforts to reduce wood waste

Chipping Away at Wood Waste While Creating Good Will

Scott Turner, president of Truetimber Arborists, an accredited, 20-year TCIA member company based in Richmond, Virginia, has many goals for his business, one of which is to reduce wood waste to zero. As it is for many tree care companies, wood-waste utilization is a major effort, though for Truetimber, generating revenue from it often is […]

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