BY MONICA HEMINGWAY, Ph.D. As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our [...]

By Tchukki Andersen, BCMA, CTSP, TCIA Staff Arborist Aerial lift set up takes place several times a day on several types of terrain. This arborist skills video shows an example of a winter setup as carried out by TCIA [...]

By Leo Roldan, CTSP, QT For this presentation I discuss the realities for our Hispanic workers in the tree care industry and the fact that addressing language, culture and education are essential for improving communication, training and safety. I [...]

When out in the field as a trainer, or attending sessions as a trainee, sometimes we run across other trainers who have never used the technologies at their fingertips to their fullest potential. So, in an effort to train [...]

In August 2022, Tree133 experienced a climber fall resulting in a severe injury. For a well-respected company owned by a recognized trainer, this was an unthinkable event that challenged everything we believed about ourselves and our company culture. The [...]