Marketing Strategy

Exhibitors Featured in TCI’s Fall Showcase Issues

TCIA’s Corporate Members and other advertisers and exhibitors usually have the opportunity at the many fall conferences and trade shows to debut and display their products and services for the business owners and managers, arborists and other professionals who make up the tree care industry. In the wake of COVID-19, of course, none of those […]

Are Emojis Appropriate for Use in Business Communications?

Laughing/crying face emoji. Heart eyes emoji. Dare I say it … poo emoji. These are relatively common to see when browsing social media, and you may even use emojis yourself. Before emojis, there were emoticons. Remember those fun, sideways faces that only required a keyboard and some imagination? 🙂 History of emojis Carnegie Mellon professor […]

Social Media for the Modern Arborist

So what does “social media for the modern arborist” mean? I am here to tell you how to use social media to your advantage, how to not be scared of it and how to embrace it. I’m sure you are thinking you don’t have time for social media, you don’t know where to start or […]

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