Marketing Strategy

display of business cards

Business Cards: The #1 Sales Tool in Arboriculture

What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.

People-First Marketing Tactics Anyone Can Implement

Tree care saw a boom in 2020 and 2021, with two primary things driving the industry: 1) Rough storm and fire seasons across the country, requiring all hands on deck for cleanup; and, 2) changing interests as people found themselves at home enjoying their backyards or out in nature more than before. The need to […]

Exhibitors Featured in TCI’s Fall Showcase Issues

TCIA’s Corporate Members and other advertisers and exhibitors usually have the opportunity at the many fall conferences and trade shows to debut and display their products and services for the business owners and managers, arborists and other professionals who make up the tree care industry. In the wake of COVID-19, of course, none of those […]

Are Emojis Appropriate for Use in Business Communications?

Laughing/crying face emoji. Heart eyes emoji. Dare I say it … poo emoji. These are relatively common to see when browsing social media, and you may even use emojis yourself. Before emojis, there were emoticons. Remember those fun, sideways faces that only required a keyboard and some imagination? 🙂 History of emojis Carnegie Mellon professor […]

Social Media for the Modern Arborist

So what does “social media for the modern arborist” mean? I am here to tell you how to use social media to your advantage, how to not be scared of it and how to embrace it. I’m sure you are thinking you don’t have time for social media, you don’t know where to start or […]

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