I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing [...]

One of the questions I’m most commonly asked when visiting with small-business owners is, “What marketing should I do to grow my business?” For starters, it’s important to understand what the term “marketing” really means. It also is important to [...]