brand message clear and consistent

Discover the Power of Building Brand Equity

I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing as the foundation for their businesses and incorporating it into the other facets of their […]

Marketing Strategy vs. Marketing Plan: The How and Why of Successful Marketing

One of the questions I’m most commonly asked when visiting with small-business owners is, “What marketing should I do to grow my business?” For starters, it’s important to understand what the term “marketing” really means. It also is important to understand the difference between a marketing strategy and a marketing plan. Simply put, the marketing […]

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