It’s no secret that many tree care businesses are adding electric or zero-emission vehicles to their fleets. Chipper and bucket trucks, vans, dump trucks – just about every commercial vehicle has an electric option. Dan Mayer, owner of [...]

As an arborist, expanding your business requires industry expertise and a solid financial foundation. Building a strong financial standing is fundamental in setting your business up for current and future success. Let’s delve into key steps to enhance your financial [...]

The pruning van holds the chipper as well as all the gear for climbing and rigging. Photo and graphics courtesy of the author. From our company’s inception, we wanted to keep overhead low. This makes sense for any startup, but [...]

I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing [...]

In the Milwaukee area, where I’ve spent my tree career, I’m one of the few outfits that works by the hour. Most of my competitors work by the bid. There are upsides and downsides attendant with each way of pricing [...]