One of the questions I’m most commonly asked when visiting with small-business owners is, “What marketing should I do to grow my business?” For starters, it’s important to understand what the term “marketing” really means. It also is important to [...]

It was late spring 1986. I was excited to have a job working with a great mentor at a small tree company. At just 19, I knew less than nothing. I loved what I was doing and was eager to [...]

The people I’ve worked with throughout the years, today I’m doing a deal for them for a million dollars, but I started out with a $20,000 deal, and it gradually went up,” says JoAnn Cucciarre, making a point echoed by [...]

This is the first article in a planned series on pricing and getting paid for storm-related tree work.Dustin Meyers owns and operates Timber Ridge Tree Care, a 21-year TCIA member company based in Comstock Park, Michigan, near Grand Rapids. When [...]

As arborists, it is our job to make sure the interface of trees and our society, with all its infrastructure, is functional, and that trees and our society coexist. Mother Nature often stresses this relationship! When storms hit, arborists must [...]