Life can be approached in two ways: by moaning and complaining or by meeting it head on – with determination, study, hard work, optimism and faith. Faith in the free capitalist system, America, and, most important, yourself.

Staying positive is key to enjoying your work and day-to-day life. The tree care industry has been on a fantastic growth curve for the last 15 years. But lately, from conversations with others in the field – business owners, salespeople in our state and companies across the nation – inbound calls are down, in some cases way down. The stock market has taken a few big hits, consumer behavior hasn’t stabilized post-election (though we know it will) and prices are up for everyday essentials that affect our families and businesses.

It’s easy to feel weary and start wringing your hands. But I’m here to say – don’t do that.

Instead, focus on what you can control and influence rather than the things you can’t. Celebrate small wins with your team, no matter how small. Take time to regularly reflect on what’s going well, even if it’s just a little thing. This simple habit can help shift your perspective, reinforce a positive mindset, boost morale and keep your momentum strong.

Flexibility and creativity are your best friends during challenging business climates. Be open to adjusting your approach. The most successful companies – and people – are those who quickly adapt their lifestyles, products, services and, when necessary, their entire business model to meet the moment. Innovate. Improve the customer experience. Streamline operations. Offer new solutions to new problems. Those who embrace change stay competitive.

Sometimes, we must think outside the box – find new ways to stay busy, drum up business and keep the wheels turning.

Please, please keep learning. Keep growing your skills. Stay connected to your purpose, no matter what’s going on around you. Challenging times always present new opportunities for growth, so keep your eyes and ears open.

And one last thing: practice self-care. I know it can sound like a buzzword, but it matters. Whatever self-care looks like for you and your family, make space for it. Aim for at least seven hours a week – just one hour a day. If we can work 40 to 60-plus hours each week, surely we can invest a few hours in ourselves.

Many of you already have lived through economic ups and downs – maybe several. Some of our younger colleagues may not remember the 2008 recession. My husband had just started his lawn and tree business back then, and I was pregnant with our now 16-year-old. The news made it sound like the world was falling apart. But in our home, we had what we needed. We worked hard, kept learning and built our team. When the economy improved, we were ready to seize the opportunity.

Whatever comes in the months ahead – don’t freak out. Stay the course. Keep learning. Keep working.

You’ve got this.

Amy Burkett is co-owner, along with her husband, Tyler Burkett, CTSP, of Burkett Arbor Care LLC, an accredited, 11-year TCIA member company based in Boerne, Texas. She also is a member of the TCIA Board of Directors.