The Emerald Tree Care crew at TCI EXPO '25 in St. Louis. Photo courtesy of Jarryd Beats. If you're a small or mid-sized tree care company struggling to find and keep good people, you're not alone. Labor shortages [...]

Riley Amaral makes use of a well-worn grab rake that’s been “customized” by real tree work. All photos by Rachel White. I didn’t invent the machine – but as far as I can tell, I did invent the [...]

The majority of tree care companies aren’t ignoring digital marketing; they’re aware that they need to be doing it. They may have had a website built or built one on their own, have a Google Business Profile, run Google ads, [...]

The power of connection has driven human progress long before the first word was ever spoken. Connection enables communication, communication leads to learning and learning fuels growth. That principle sits at the heart of TCIA’s Mentoring Ecosystem, a network designed [...]

In the tree care industry, success hinges on more than sharp saws, strong ropes and reliable equipment. The true foundation of safe, effective and high-quality tree work is the people who climb, rig, communicate and work in sync under conditions [...]