Sales & Marketing

Sales Tools in Arboriculture: The Second-Most Important Tool

We may be living in the “Golden Age of Arbor Care!” Both science and technology have advanced to new levels – new tree cultivars and hybrids, and new exotic pests and diseases that keep cropping up. And we are dealing with them all. There is an elevated interest in our society for “green living,” and […]

Selecting a Customer Relationship Management (CRM) System

In our current age of technology, the use of an effective customer relationship management (CRM) system seems to be more and more a necessity than a luxury. According to WebFX, a digital marketing agency, 91% of companies with 10 or more employees use CRM systems. The days of paper, snail mail, scheduling whiteboards and Kanban […]

Leveraging Software for Greater Profitability

It is more evolution than revolution, but the paper-and-pencil tree care industry has advanced to the modern age. As a result, some arborists’ toolboxes include not just the chain saw, chipper and grapple saw, but also the many software packages that help drive businesses to greater profitability. “We’re using it in a variety of ways,” […]

A Successful Sales Process Outline

Disclaimer: Like most things I write about, these are not my ideas. I have been extremely fortunate to have known and learned from a number of exceptional arborist sales representatives. This is not the only way, but if you put this sales strategy into practice, you will win more than you lose. The best way […]

Estimating Simplified

Estimating tree work can be a very difficult task. But it doesn’t have to be. Let’s look at a few tricks to streamline the process while still making sure to cover your costs and earn a profit. It is the estimator’s job to show up on time and build rapport with the prospective customer. The […]

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