My first encounter with Basil Camu was not through his book, but through his company. I visited Leaf & Limb in Raleigh, North Carolina, to conduct a loss control review for TCIA. Camu happened to be in Patagonia at the [...]

Image by Visual Generation/iStock Many tree care businesses struggle to turn strong demand into steady growth for one simple reason: They don’t have enough people to do the work. In today’s labor market, marketing and hiring are closely [...]

This job in Mansfield, Pennsylvania, was prequalified using the Shin-Fu sales process. All photos courtesy of the author, unless otherwise noted. What is the most valuable asset in your tree business? Reliable equipment is important. Good people keep [...]

What are the key ingredients for making a great arboricultural salesperson? I have seen surefire, can’t-miss candidates crash on the rocks of life. On the other hand, I’ve seen people I thought had no shot become stars. I have had [...]

As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and [...]