March 26, 2025

Never Waste a Crisis: Lessons Learned From a Serious Incident

In August 2022, Tree133 experienced a climber fall resulting in a severe injury. For a well-respected company owned by a recognized trainer, this was an unthinkable event that challenged everything we believed about ourselves and our company culture. The lessons from this event resulted in growth throughout the company, from changes in hiring practices to a more structured approach to training.

This video is based on the author’s presentation on the same subject during TCI EXPO ’24 in Baltimore, Maryland.

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