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edehollander

  • June 16, 2026

    Allan “Al” West, TREE Fund Chairman Emeritus, Dies at 92

    By Esther de Hollander

    Allan John West, 92, died peacefully June 3, 2026, at his home in Ojai, California. West was born in London, within earshot of the bells of St. Mary-le-Bow Church. He was the middle child of John and Violet West. During [...]

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  • June 12, 2026

    Lucas Tree Experts: A Century in the Field

    By Esther de Hollander

    Lucas Tree Experts Transmission Division arborists prepare equipment and chain saws on site. All photos courtesy of Lucas Tree Experts. In 1926, John Lucas founded a small company in Portland, Maine, helping electrify rural communities across the state. [...]

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  • June 4, 2026

    Private Equity 101: The Basics for Tree Care

    By Esther de Hollander

    Illustration courtesy of Natalya Kosarevich/iStock Private equity is becoming more visible in tree care. Some business owners are being approached about selling their companies, while others are seeing nearby businesses merge, change ownership or become part of larger [...]

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  • June 3, 2026

    Saving John Dear

    By Esther de Hollander

    The rescue of John Dear. Photo courtesy of Alanna Patterson. When a cat named John Dear spent days stranded in a bur oak in rural Iowa, tens of thousands of people on Threads, the social-media platform, began bracing [...]

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  • May 12, 2026

    GEO: The Next Shift in Digital Marketing

    By Esther de Hollander

    If you’ve spent any time marketing your tree care business, you’re likely familiar with SEO, or search engine optimization. For years, SEO has been the foundation of getting found online – helping your company appear when someone searches “tree removal [...]

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Latest Articles

  • Who Should Buy Used Tree Care Equipment, and Why?
    June 1, 2023|
  • Allan “Al” West, TREE Fund Chairman Emeritus, Dies at 92
    June 16, 2026|
  • EXPO: Getting Excited About Ft. Lauderdale!
    June 15, 2026|
  • Lucas Tree Experts: A Century in the Field
    June 12, 2026|
  • OSHA Updates the Heat National Emphasis Program
    June 11, 2026|
  • First Aid and CPR: Key Changes For Arborists
    June 9, 2026|
  • What Arborists Can Learn from Ultra-Endurance Sports
    June 9, 2026|

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