Lucas Tree Experts Transmission Division arborists prepare equipment and chain saws on site. All photos courtesy of Lucas Tree Experts. In 1926, John Lucas founded a small company in Portland, Maine, helping electrify rural communities across the state. [...]

Illustration courtesy of Natalya Kosarevich/iStock Private equity is becoming more visible in tree care. Some business owners are being approached about selling their companies, while others are seeing nearby businesses merge, change ownership or become part of larger [...]

The rescue of John Dear. Photo courtesy of Alanna Patterson. When a cat named John Dear spent days stranded in a bur oak in rural Iowa, tens of thousands of people on Threads, the social-media platform, began bracing [...]

If you’ve spent any time marketing your tree care business, you’re likely familiar with SEO, or search engine optimization. For years, SEO has been the foundation of getting found online – helping your company appear when someone searches “tree removal [...]

Jonathan Guest, founder and CEO of Safety Shield Global. All photos courtesy of HSE Americas. After the death of a close friend in a workplace accident, Jonathan Guest began a 15-year effort to prevent similar tragedies. That mission [...]