Business Ethics in Arboriculture

What does it mean to operate a good, professional business? What role does ethics play in everyday business? Professionalism and ethics are two words that are seemingly important to many individuals, and yet, in our behavior, we often, unconsciously or perhaps deliberately, overlook these very important interpersonal attributes. From a business perspective, ethics are guidelines […]

Elemental Deficiencies: You Get What You Test For!

The maintenance of plants in the urban landscape is, at times, demanding. The many challenges that imperil trees in the urban forest are numerous and increasing. Plant health care (PHC) requires education, experience and credible resources to make informed decisions on plant interventions. These skills are needed especially for understanding and recognizing nutritional requirements, as […]

Business of PHC, Part 5: The Science – Host Species and the Things That Affect Them

Plant health care (PHC) is the science and practice of understanding and overcoming the succession of biotic and abiotic factors limiting plants from achieving their full genetic potential in our landscapes and urban forests. Plant health care has been practiced as long as modern arboriculture itself and, as a science-based concept, is an important component […]

An Introduction to Tree Appraisal (audio)

Lindsey Purcell is an ISA Board Certified Master Arborist (BCMA), an American Society of Consulting Arborists (ASCA) registered consulting arborist (RCA) and an urban-forestry specialist in the Department of Forestry and Natural Resources at Purdue University in West Lafayette, Indiana. Click below to listen to an audio recording of his November 2020 TCI Magazine article.

An Introduction to Tree Appraisal

There are three stated methods used to appraise trees and landscapes published in The Guide for Plant Appraisal, 10th Edition, authored by the Council of Tree and Landscape Appraisers (CTLA), published by the International Society of Arboriculture. These are Cost Approach, Income Approach and Sales Comparison Approach. The Guide is endorsed by all the major […]

Click to listen highlighted text!