As tree care companies look to deepen client relationships and diversify their revenue streams, one opportunity continues to stand out – launching a plant-health-care (PHC) program. Yet, for many business owners and managers, the idea of starting a new service [...]

It’s one thing to project the financial results you want. It’s something else to do the right things to produce those results. And it’s a whole other process to become the person who can make it all happen. [...]

In tree care, it’s easy to get consumed by the urgency of the day – storm calls, high-risk removals, employee situations, scheduling pivots, equipment issues. But if you want a sustainable company – one that thrives even when you step [...]

As I write this article, in our part of the world – the Mid-Atlantic states – we’re experiencing our first influx of storm work for the season. It’s fitting that I was requested to write an article on key hazards [...]

The tornado outbreak that ripped through the greater St. Louis area in early May 2025 left an indelible mark on the region’s urban forest and the people who call it home. What happened in those brief, violent minutes reshaped entire [...]