In the tree-service industry, particularly for TCIA members, the challenges of managing a successful business extend beyond physical labor and service quality. The digital landscape can feel overwhelming, with countless tools and platforms that demand your time and attention. [...]

"What Gets Measured Gets Managed" – Peter Drucker Tree care requires skilled technicians in the field who learn what works and incorporate those practices into their processes. Similar methodology can be used to yield higher profits from a [...]

Do you know – really know – that your business is making money? If you know it for a fact and have no doubt your business is making money, and are comfortable with the percentage of profit your company [...]

This image is from the cover of the author's latest book, “Climb: 5 Supercharged Lessons to Elevate Your Arborist Career & Enhance the Urban Forest.” Image courtesy of the author. You’ve either read about it or experienced [...]

Trees are a sign of strength, longevity and life. Species live for hundreds, even thousands, of years. They withstand changing climates, harsh storms and invasive pests. In a world where these magnificent life forms survive so much, human beings [...]