llustration by Zdenek Sasek/iStock. Let me ask you something, and I want you to sit with it for a second. When you go after new customers with mailers, Google Ads, door hangers, whatever it is – what are [...]

My first encounter with Basil Camu was not through his book, but through his company. I visited Leaf & Limb in Raleigh, North Carolina, to conduct a loss control review for TCIA. Camu happened to be in Patagonia at the [...]

Image by Visual Generation/iStock Many tree care businesses struggle to turn strong demand into steady growth for one simple reason: They don’t have enough people to do the work. In today’s labor market, marketing and hiring are closely [...]

This job in Mansfield, Pennsylvania, was prequalified using the Shin-Fu sales process. All photos courtesy of the author, unless otherwise noted. What is the most valuable asset in your tree business? Reliable equipment is important. Good people keep [...]

What are the key ingredients for making a great arboricultural salesperson? I have seen surefire, can’t-miss candidates crash on the rocks of life. On the other hand, I’ve seen people I thought had no shot become stars. I have had [...]