Isuzu Commercial Truck of America Inc. announced the launch of a new national dealership graphics program in collaboration with Wrapmate, a nationwide vehicle graphics provider. The program enables Isuzu dealers across the country to offer vehicle wraps and graphics at the point of purchase, helping customers get on the road fully branded and business-ready. The program will be available at more than 300 Isuzu dealers across the United States.

“This program delivers a powerful new capability for our dealers and meaningful value for the customers they support,” said Brian Tabel, assistant vice president of marketing at Isuzu Commercial Truck of America. “By integrating vehicle graphics into the purchase process from the beginning, dealers can help customers visualize their trucks earlier, compare options with confidence, and move forward faster with smarter decisions.”

“Together with Isuzu dealers, we can help commercial customers get on the road and ready to represent their business from day one,” said Ryan Kalman of Wrapmate. “This program gives dealerships a simple, consistent way to offer graphics during the sales process, with transparent pricing and coverage options that align with each customer’s goals.”

The program features a digital experience that allows sales teams to present customers with visual wrap and graphics options tailored to Isuzu N-Series and F-Series trucks with van bodies. Customers can see options, evaluate designs early in the buying process and select solutions that fit their business needs and budgets.

The program uses 3M wrap films designed for durability, consistent appearance and performance. Another benefit is the ability to include graphics as part of the truck purchase transaction. When applicable, graphics can be incorporated into the sales agreement, allowing customers to finance their branding alongside the vehicle.

About Wrapmate
Wrapmate is a national vehicle graphics service provider supporting small businesses, franchise operations, enterprise fleets and OEM programs.

About Isuzu
Headquartered in Anaheim, California, Isuzu Commercial Truck of America Inc. is the distributor of Isuzu commercial vehicles in the United States. Isuzu has been a TCIA corporate member company since 2017.