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Don Staruk

  • March 1, 2022

    Carving a Path for Women in Tree Care

    By Don Staruk

    Those who participated in the pre-conference Women in Tree Care Workshop learned about resources to help them succeed. Photos by Richard May. A standing-room-only workshop held in conjunction with TCI EXPO ’21 in Indianapolis this past November gave women in [...]

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  • PHC sales, PHC contracts, customer retention, PHC pricing
    February 1, 2022

    Business of Plant Health Care, Part 10: Marketing and Selling PHC Contracts

    By Don Staruk

    “Your clients have to understand what you are doing, why you are doing it and what to expect. Client communication is key!” says Chris Kemp. TCIA file photo by Kathleen Costello. To this point in our series, we’ve discussed the [...]

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  • October 1, 2021

    How to Avoid Failing Roadside Inspections

    By Don Staruk

    In the industry, many times we treat trucks as an afterthought, but in reality, we should treat trucks the way pilots treat airplanes. The driver of a 20-ton truck has a huge amount of responsibility. Photo courtesy of The Townsend [...]

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  • October 1, 2021

    Working With Insurance Companies on Storm-Damage Claims

    By Don Staruk

    Providing storm-damage cleanup is challenging work for tree-service companies. What can make it even more challenging is being properly paid for that work, particularly when insurance companies are involved, which they usually are. Determining a fair price for this challenging [...]

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  • PHC sales, PHC, PHC technician qualifications, pesticide certification, PHC training and safety
    July 1, 2021

    Business of PHC, Part 4: Who Do You Need on Board to Get Started?

    By Don Staruk

    An Almstead crew performs soil injection at Liberty State Park, near the 911 Memorial, in Jersey City, New Jersey. Photo courtesy of Arborjet. For the fourth installment of this series, we asked a number of industry professionals what we thought [...]

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