As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and [...]

There’s a venerable Chinese saying that the longest journey begins with a single step. For this article, we talked with end-users who pretty much agree that successful implementation of customer relationship management (CRM) software comes after many steps accompanied [...]

We may be living in the “Golden Age of Arbor Care!” Both science and technology have advanced to new levels – new tree cultivars and hybrids, and new exotic pests and diseases that keep cropping up. And we are dealing [...]

In our current age of technology, the use of an effective customer relationship management (CRM) system seems to be more and more a necessity than a luxury. According to WebFX, a digital marketing agency, 91% of companies with 10 or [...]

It is more evolution than revolution, but the paper-and-pencil tree care industry has advanced to the modern age. As a result, some arborists’ toolboxes include not just the chain saw, chipper and grapple saw, but also the many software packages [...]