BY MONICA HEMINGWAY, Ph.D. As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our [...]

TCI Magazine has collected some insights into tree care sales from four experts. These TCIA members share their stories, challenges, and tips on building client trust, communicating effectively and adapting to industry changes.

Everyone in your organization is in sales. There, I said it. Don’t agree with me? Keep reading, and let’s see if I can change your mind. To start, I want you to reflect on a recent experience you’ve personally [...]

TCI EXPO ’23 Saturday morning, like the sunset of a few days jampacked full of learning, connecting and staying up late. Coffee in hand and sleep in their eyes, an unexpectedly large crowd filled the room to gain a [...]

We may be living in the “Golden Age of Arbor Care!” Both science and technology have advanced to new levels – new tree cultivars and hybrids, and new exotic pests and diseases that keep cropping up. And we are dealing [...]