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Sales Process

  • PHC sales, tree identification, tree health diagnostics, integrated pest management (IPM)
    August 1, 2021

    Business of PHC, Part 5: The Science – Host Species and the Things That Affect Them

    By Lindsey Purcell, BCMA

    Scouting is the essential first step of an IPM program. Shown here is Tammy Kovar, owner of Biological Tree Services, a nine-year TCIA member company based in Sarasota, Florida. All photos and graphics courtesy of the author. Plant health care [...]

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  • PHC sales, PHC, PHC technician qualifications, pesticide certification, PHC training and safety
    July 1, 2021

    Business of PHC, Part 4: Who Do You Need on Board to Get Started?

    By Don Staruk

    An Almstead crew performs soil injection at Liberty State Park, near the 911 Memorial, in Jersey City, New Jersey. Photo courtesy of Arborjet. For the fourth installment of this series, we asked a number of industry professionals what we thought [...]

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  • PHC sales, PHC equipment, backpack sprayers and soil injections, PHC profitability and scaling
    June 1, 2021

    Business Of PHC, Part 3: How to Equip Your Business Without Breaking the Bank

    By Patricia Chaudoin

    “About a year into it, I felt confident enough to do this (PHC) and to purchase more equipment. The PHC truck doesn’t go out every day, but it does go out every week. And a big part of our strategic [...]

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  • PHC sales, PHC business plan, Cost of materials in PHC, PHC program equipment and licensing
    May 1, 2021

    Business Of PHC, Part 2: Elements of a Plant- Health-Care Business Plan

    By Don Staruk

    “In my tenure in the green industry, the biggest lesson I have learned is how much more productive and profitable a company can be when care and focus are on proper planning.” Kathy Glassey, Monster Tree Service “How do you [...]

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  • PHC sales, PHC, plant health care, Tree stress management, nutrition management
    April 1, 2021

    Business Of PHC, Part 1: Plant Health Care: It Could Be the Shot in the Arm Your Company Needs

    By Patricia Chaudoin

    Joe Jones, a certified arborist with Joseph Tree Service, performs a soil injection of a tree growth regulator. Photo courtesy of Joseph Tree Service. Take note: There’s a potentially lucrative source of income out there that your tree care business [...]

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