Bridging The Great Divide: Men and Women Helping Each Other in Tree Care
Let’s face it – when it comes to tree care, men still dominate the industry, both in company ownership and employee numbers. The general consensus among those interviewed for this article is that women who are trying to break into arboriculture often find themselves ignored, underestimated or even outright intimidated. But, thankfully – although slowly […]
Women In Vegetation Management: Commitment, Leadership and Passion
ArborMetrics Solutions, LLC (AMS), based in Asheville, North Carolina, and Sylvan Lake, Alberta, Canada, is a vegetation-management company whose clients include utilities, municipalities and government agencies throughout North America. A new TCIA corporate member and a subsidiary of Asplundh Tree Experts, LLC, a 45-year TCIA member company based in Willow Grove, Pennsylvania, the company provides […]
Don’t Touch My Tree!
“STAND CLEAR!” … Here’s where you reply, “ALL CLEAR!” As an essential worker, I hope you find my story from the field entertaining or educational. Either way you receive it, this is a true story. Names mentioned in this story have been changed to protect privacy. In this world, heaven knows we could all use […]
Gender Impartial, Finance Is About Knowledge, Service and Reputation
For JoAnn Cucciarre and Tonya Fry, success as commercial lenders in the tree care industry has nothing to do with gender. It’s mostly about knowledge. “When they start talking about the difference between an elevator, a bucket or a diesel, I can talk that with anybody,” says Cucciarre, president of Northern Atlantic Financial, LLC, a […]
A Woman’s Place Is in the Friday-Morning Safety Meeting
Julie Bunn, project specialist, wears many hats at Flower City Tree, an accredited, seven-year TCIA member company based in Rochester, New York. She jumped right in – her first day of work as a part-time receptionist in March of 2017 took place after a huge windstorm. As the years went by, she moved to full […]