This job in Mansfield, Pennsylvania, was prequalified using the Shin-Fu sales process. All photos courtesy of the author, unless otherwise noted. What is the most valuable asset in your tree business? Reliable equipment is important. Good people keep [...]

What are the key ingredients for making a great arboricultural salesperson? I have seen surefire, can’t-miss candidates crash on the rocks of life. On the other hand, I’ve seen people I thought had no shot become stars. I have had [...]

As a licensed arborist and marketing strategist for tree care companies, I’ve seen my fair share of industry transformations. But none quite matches the potential of artificial intelligence (AI) to revolutionize how we operate our businesses, serve our customers and [...]

There’s a venerable Chinese saying that the longest journey begins with a single step. For this article, we talked with end-users who pretty much agree that successful implementation of customer relationship management (CRM) software comes after many steps accompanied [...]

Julita/Pixabay Financial jargon coupled with astronomical numbers. All splattered across a piece of paper or computer screen. What is this?! Your anxiety surges out of control. It’s just an income statement – profit and loss statement, or [...]