John Rogalsky analyzing marketing data. Photo courtesy of Mike Stewart. If you’ve spent any time attending industry conferences, reading tree care articles or scrolling through business-owner Facebook groups, you’ve probably heard the same question again and again: “How [...]

The rescue of John Dear. Photo courtesy of Alanna Patterson. When a cat named John Dear spent days stranded in a bur oak in rural Iowa, tens of thousands of people on Threads, the social-media platform, began bracing [...]

If you’ve spent any time marketing your tree care business, you’re likely familiar with SEO, or search engine optimization. For years, SEO has been the foundation of getting found online – helping your company appear when someone searches “tree removal [...]

llustration by Zdenek Sasek/iStock. Let me ask you something, and I want you to sit with it for a second. When you go after new customers with mailers, Google Ads, door hangers, whatever it is – what are [...]

My first encounter with Basil Camu was not through his book, but through his company. I visited Leaf & Limb in Raleigh, North Carolina, to conduct a loss control review for TCIA. Camu happened to be in Patagonia at the [...]