A Guide to the Pruning Decision Process

As arborists, pruning is a very important part of our work. Most arborists and horticulturalists are passionate about pruning. Most enjoy pruning and believe in their methods. The question is, how do you know what’s right? Pruning should be more than just removing branches. Before you prune trees and shrubs, you need to ask a […]

Open House

Add an Open House to Your Recruiting Toolbox

Are you looking for good people? That’s a rhetorical question, obviously. Who isn’t? A great recruiting tool and, by extension, retention tool is to host an open house at your office. Set a date and advertise well in advance. Post flyers with your agenda on your website, social media and LinkedIn. Reach out to your […]

Rejuvenation Shrub Pruning 101

Rejuvenation pruning is the aggressive cutting of stalks, or stems, of certain shrubs to the ground in late winter. There is a limited group of plants that consistently respond well to this type of pruning. I only have experience with the ones I have worked on in eastern Massachusetts. Forsythia is a great example. On […]

A Successful Sales Process Outline

Disclaimer: Like most things I write about, these are not my ideas. I have been extremely fortunate to have known and learned from a number of exceptional arborist sales representatives. This is not the only way, but if you put this sales strategy into practice, you will win more than you lose. The best way […]

Baseball, Trees and Risk

My son was playing a baseball game at a college field near Boston on one of the crazy-hot days we had recently, August 5, 2022. It always amazes me how much people love trees on these days. Obviously, baseball games are not known for shade. So the throngs of parents stake their claim under the […]

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