• Dan Mayer, owner of Mayer Tree Service, a 32-year TCIA member company based in Essex, Massachusetts, with his Rivian R1T all-electric pickup truck.
    August 1, 2024

    It’s no secret that many tree care businesses are adding electric or zero-emission vehicles to their fleets. Chipper and bucket trucks, vans, dump trucks – just about every commercial vehicle has an electric option. Dan Mayer, owner of [...]

  • pruning van
    March 1, 2024

    The pruning van holds the chipper as well as all the gear for climbing and rigging. Photo and graphics courtesy of the author. From our company’s inception, we wanted to keep overhead low. This makes sense for any startup, but [...]

  • pricin tree work
    January 4, 2024

    In the Milwaukee area, where I’ve spent my tree career, I’m one of the few outfits that works by the hour. Most of my competitors work by the bid. There are upsides and downsides attendant with each way of pricing [...]

  • brand message clear and consistent
    January 4, 2024

    I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing [...]

  • Tri State Power Equipment
    January 4, 2024

    Every business comes to an inflection point where it must pivot from legacy methods to a more modern approach, the proverbial fork in the road. Stanley Tree Service recently came to one such fork. While Tri State Power Equipment sells [...]