The pruning van holds the chipper as well as all the gear for climbing and rigging. Photo and graphics courtesy of the author. From our company’s inception, we wanted to keep overhead low. This makes sense for any startup, but [...]

Photo credit: Christian Erfu/Unsplash. “I don’t understand. This hotel has no restaurant, no concierge and no valet. It’s not at all what I expected. The place had no standards.” – Guest at a roadside motel “I showed her the picture [...]

In the Milwaukee area, where I’ve spent my tree career, I’m one of the few outfits that works by the hour. Most of my competitors work by the bid. There are upsides and downsides attendant with each way of pricing [...]

I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing [...]

Every business comes to an inflection point where it must pivot from legacy methods to a more modern approach, the proverbial fork in the road. Stanley Tree Service recently came to one such fork. While Tri State Power Equipment sells [...]