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Business Strategy

  • Tree care Equipment Financing
    December 3, 2025

    Adapting During Uncertainty – Equipment Financing in Today’s Economy

    By Tim Bartelt

    Deciding if and when to spend money on large capital-equipment expenditures is a strategic part of any business, and the tree care industry is not immune to that struggle. Buy outright or finance? Long-term rental or RPO (rental-purchase option)? These [...]

    read more
  • Pitfalls of the Assumption Trap
    October 15, 2025

    Lost in Translation: Avoiding the Pitfalls of the Assumption Trap

    By Kate Zabriskie

    Ever had that moment when a project seemed crystal clear during a meeting, only to find out weeks later that everyone had completely different interpretations? It’s like playing a grown-up version of the game “telephone,” where what starts as “We [...]

    read more
  • Insurance and Tree Care
    October 1, 2025

    Insurance Concerns for the Tree Care Industry

    By DUSTIN MEYERS, TRAQ

    The following was originally submitted as a letter to the TCI Magazine editor. "Tree care is dangerous, technical and expensive to do right. That’s not an opinion; it’s a fact," says Dustin Meyers. Photos courtesy of the author. [...]

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  • Culture & Retention
    October 14, 2025

    Cultivating Culture & Retention

    By BETHANY KEMPPAINEN, CTSP

    Arboriculture often requires physically and mentally demanding effort, constant attention to risk, complex logistics and care for challenging clientele. It also requires significant investments in education, training and equipment. These demands can feel so overwhelming that attention to the most [...]

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  • Tree care Sales Using Digital Content
    September 10, 2025

    Increase Sales Using Digital Content

    By David M. Anderson, CTSP

    As a hard-core, self-proclaimed tree nerd, I love to talk, read and write about all aspects of tree care. I guess you may be guilty of the same obsession if you are reading this. Unfortunately, most people aren’t. Most of [...]

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Latest Articles

  • TCIA and ArborMAX Insurance to Conclude Endorsement Partnership
    June 4, 2026|
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    June 3, 2026|
  • How Climbing Competitions Build Better Crews
    June 3, 2026|
  • Discovering the Canopy: Climbing Meets Conservation, Discipline and Trust
    June 2, 2026|
  • How Peer-to-Peer Groups Are Transforming Tree Care Businesses
    June 2, 2026|
  • Board Perspective: Amy Burkett
    June 1, 2026|

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