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Sales & Marketing

  • August 1, 2022

    Trying to Track Credentials? There’s a Tool for That!

    By David Rattigan

    In commercial tree care, industry-specific licenses, certifications, training and credentialing are important. The education behind the credentials builds skills, knowledge and safety habits in the field. Holding the various credentials provides proof of the training. But human nature being what [...]

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  • PHC sales, PHC technician, soil testing, ANSI A300 PHC standards
    April 1, 2022

    Business Of PHC, Part 12: Resources Roundup

    By Patricia Chaudoin

    Most arborists agree that it’s best to ease into equipment acquisition when starting up your company’s new PHC program. Here, a PHC technician makes an application using a calibrated soil-injection device. Photo courtesy of Rainbow Treecare. Over the course of [...]

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  • PHC sales, scheduling, client communication
    March 1, 2022

    Business of PHC, Part 11: Scheduling and Fulfilling Contracts

    By Emily Duane

    "One thing that has helped us with scheduling is giving clients a one-week window to help us work around weather, rather than a specific day,” says Zack Shier. Photo courtesy of Joseph Tree Service. Members of the crew have studied [...]

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  • PHC sales, PHC contracts, customer retention, PHC pricing
    February 1, 2022

    Business of Plant Health Care, Part 10: Marketing and Selling PHC Contracts

    By Don Staruk

    “Your clients have to understand what you are doing, why you are doing it and what to expect. Client communication is key!” says Chris Kemp. TCIA file photo by Kathleen Costello. To this point in our series, we’ve discussed the [...]

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  • February 1, 2022

    Running a PHC Business – Two Distinct Approaches

    By Steve Martinko

    In building a PHC business, imagine each person in your company is building their own castle, but they must use the same large, foundational building blocks you have created. Steve and Theresa Martinko at Château de Chenonceau in the Loire [...]

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