What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.

In commercial tree care, industry-specific licenses, certifications, training and credentialing are important. The education behind the credentials builds skills, knowledge and safety habits in the field. Holding the various credentials provides proof of the training. But human nature being what [...]

Most arborists agree that it’s best to ease into equipment acquisition when starting up your company’s new PHC program. Here, a PHC technician makes an application using a calibrated soil-injection device. Photo courtesy of Rainbow Treecare. Over the course of [...]

"One thing that has helped us with scheduling is giving clients a one-week window to help us work around weather, rather than a specific day,” says Zack Shier. Photo courtesy of Joseph Tree Service. Members of the crew have studied [...]

“Your clients have to understand what you are doing, why you are doing it and what to expect. Client communication is key!” says Chris Kemp. TCIA file photo by Kathleen Costello. To this point in our series, we’ve discussed the [...]