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Sales & Marketing

  • January 1, 2023

    Estimating Simplified

    By Noel Boyer

    Estimating tree work can be a very difficult task. But it doesn’t have to be. Let’s look at a few tricks to streamline the process while still making sure to cover your costs and earn a profit. It is the [...]

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  • December 1, 2022

    Anatomy of a TCIA-Inspired Sales Summit

    By Tad Jacobs, CTSP, QCL

    While in Kauai, Hawaii, last February enjoying TCIA’s Winter Management Conference (WMC) 2022, I had the privilege of spending a great deal of time with Mike Earl. Mike, a CTSP and Certified Arborist, is owner of Old Growth Tree Service, [...]

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  • display of business cards
    November 1, 2022

    Business Cards: The #1 Sales Tool in Arboriculture

    By Jeffrey Ling

    What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.

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  • August 1, 2022

    Trying to Track Credentials? There’s a Tool for That!

    By David Rattigan

    In commercial tree care, industry-specific licenses, certifications, training and credentialing are important. The education behind the credentials builds skills, knowledge and safety habits in the field. Holding the various credentials provides proof of the training. But human nature being what [...]

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  • PHC sales, PHC technician, soil testing, ANSI A300 PHC standards
    April 1, 2022

    Business Of PHC, Part 12: Resources Roundup

    By Patricia Chaudoin

    Most arborists agree that it’s best to ease into equipment acquisition when starting up your company’s new PHC program. Here, a PHC technician makes an application using a calibrated soil-injection device. Photo courtesy of Rainbow Treecare. Over the course of [...]

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