In our current age of technology, the use of an effective customer relationship management (CRM) system seems to be more and more a necessity than a luxury. According to WebFX, a digital marketing agency, 91% of companies with 10 or [...]

It is more evolution than revolution, but the paper-and-pencil tree care industry has advanced to the modern age. As a result, some arborists’ toolboxes include not just the chain saw, chipper and grapple saw, but also the many software packages [...]

Disclaimer: Like most things I write about, these are not my ideas. I have been extremely fortunate to have known and learned from a number of exceptional arborist sales representatives. This is not the only way, but if you put [...]

Estimating tree work can be a very difficult task. But it doesn’t have to be. Let’s look at a few tricks to streamline the process while still making sure to cover your costs and earn a profit. It is the [...]

While in Kauai, Hawaii, last February enjoying TCIA’s Winter Management Conference (WMC) 2022, I had the privilege of spending a great deal of time with Mike Earl. Mike, a CTSP and Certified Arborist, is owner of Old Growth Tree Service, [...]