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Sales & Marketing

  • March 1, 2023

    Sales Tools in Arboriculture: The Second-Most Important Tool

    By Jeffrey Ling

    We may be living in the “Golden Age of Arbor Care!” Both science and technology have advanced to new levels – new tree cultivars and hybrids, and new exotic pests and diseases that keep cropping up. And we are dealing [...]

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  • January 1, 2023

    Selecting a Customer Relationship Management (CRM) System

    By Joel Montgomery

    In our current age of technology, the use of an effective customer relationship management (CRM) system seems to be more and more a necessity than a luxury. According to WebFX, a digital marketing agency, 91% of companies with 10 or [...]

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  • January 1, 2023

    Leveraging Software for Greater Profitability

    By David Rattigan

    It is more evolution than revolution, but the paper-and-pencil tree care industry has advanced to the modern age. As a result, some arborists’ toolboxes include not just the chain saw, chipper and grapple saw, but also the many software packages [...]

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  • January 1, 2023

    A Successful Sales Process Outline

    By David M. Anderson, CTSP

    Disclaimer: Like most things I write about, these are not my ideas. I have been extremely fortunate to have known and learned from a number of exceptional arborist sales representatives. This is not the only way, but if you put [...]

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  • January 1, 2023

    Estimating Simplified

    By Noel Boyer

    Estimating tree work can be a very difficult task. But it doesn’t have to be. Let’s look at a few tricks to streamline the process while still making sure to cover your costs and earn a profit. It is the [...]

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