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Sales & Marketing

  • February 1, 2022

    Running a PHC Business – Two Distinct Approaches

    By Steve Martinko

    In building a PHC business, imagine each person in your company is building their own castle, but they must use the same large, foundational building blocks you have created. Steve and Theresa Martinko at Château de Chenonceau in the Loire [...]

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  • PHC sales, pesticide applicator license, Integrated Pest Management (IPM)
    December 1, 2021

    Business Of PHC, Part 9: Navigating Regulatory Requirements

    By Emily Duane

    As pests and diseases evolve and new ones are identified, your state’s IPM department is key to staying on top of developments. The pest that caused this symptom, polyphagous shothole borer (PSHB), is primarily located in California and attacks around [...]

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  • December 1, 2021

    It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

    By Kate Zabriskie

    From time to time, service providers need to let a client, or class of clients, go. As with any other difficult conversation, there’s a right way and a wrong way to make the decision and break the news. TCIA file [...]

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  • November 1, 2021

    People-First Marketing Tactics Anyone Can Implement

    By Emily Duane

    As part of their rebranding, Arbor Masters Tree & Landscape painted their trucks blue. Color psychology associates the color blue with stability, trust and confidence. Photo courtesy of Arbor Masters. Tree care saw a boom in 2020 and 2021, with [...]

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  • PHC sales, structural pruning, pruning techniques
    November 1, 2021

    Business of PHC, Part 8: PHC Pruning That Saves Trees

    By Christopher J. Luley, Ph.D. & Josh Galiley

    Is structural pruning really plant health care? Given that it can save trees from being prematurely removed from the landscape, it clearly is PHC, and may be one of the more important PHC practices. In some cases, a single pruning [...]

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