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Sales & Marketing

  • PHC sales, PHC business plan, Cost of materials in PHC, PHC program equipment and licensing
    May 1, 2021

    Business Of PHC, Part 2: Elements of a Plant- Health-Care Business Plan

    By Don Staruk

    “In my tenure in the green industry, the biggest lesson I have learned is how much more productive and profitable a company can be when care and focus are on proper planning.” Kathy Glassey, Monster Tree Service “How do you [...]

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  • PHC sales, PHC, plant health care, Tree stress management, nutrition management
    April 1, 2021

    Business Of PHC, Part 1: Plant Health Care: It Could Be the Shot in the Arm Your Company Needs

    By Patricia Chaudoin

    Joe Jones, a certified arborist with Joseph Tree Service, performs a soil injection of a tree growth regulator. Photo courtesy of Joseph Tree Service. Take note: There’s a potentially lucrative source of income out there that your tree care business [...]

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  • November 1, 2020

    An Introduction to Tree Appraisal

    By Lindsey Purcell, BCMA

    Photo 2. Consider tree characteristics such as branch structure and overall health. There are three stated methods used to appraise trees and landscapes published in The Guide for Plant Appraisal, 10th Edition, authored by the Council of Tree and Landscape [...]

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  • October 1, 2020

    Feedback From the Field Drives Innovation in Business Software

    By David Rattigan

    The site-map screen on A Plus Tree’s Treezi. A mobile app and web accessible, Treezi is A Plus Tree’s original ArborPlus software repackaged and redesigned. Image courtesy of A Plus Tree. This is the second in a two-part series on [...]

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  • October 1, 2020

    Increasing Your PHC Sales: the Bookends

    By Phillip Perron

    Hendrik Whenning, an employee with Barrett Tree Service East, Inc., based in Medford, Massachusetts, applying bio-stimulant on a client’s property. Photo courtesy of the author. What a long, strange trip it’s been. I think that old Grateful Dead line certainly [...]

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