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Sales & Marketing

  • PHC sales, structural pruning, pruning techniques
    November 1, 2021

    Business of PHC, Part 8: PHC Pruning That Saves Trees

    By Christopher J. Luley, Ph.D. & Josh Galiley

    Is structural pruning really plant health care? Given that it can save trees from being prematurely removed from the landscape, it clearly is PHC, and may be one of the more important PHC practices. In some cases, a single pruning [...]

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  • PHC sales, soil amendments, microbial soil activity, plant growth regulators (PGRs)
    October 1, 2021

    Business of PHC, PART 7 Soil Amendments: An Arborist’s Prescription for Healthy Trees

    By Patricia Chaudoin

    These ash at the Holocaust Memorial Boston were treated with a fertilizer containing nutrients, humic acid, surfactants and humectants designed to increase root development and reduce water stress. Photo courtesy of Arborjet. As most arborists know, one of the fundamental [...]

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  • PHC sales, abiotic and biotic stressors, pest and disease identification, soil health
    September 1, 2021

    Business of PHC, Part 6: Diagnostics Is a Critical Component of Plant Health Care

    By Michael J. Raupp, Ph.D.

    Diagnosing the cause of plant problems is one of the foundational components of all plant-health-care programs. Without knowing the fundamental cause of a plant’s problem, it is highly unlikely that a successful remediation strategy can be designed and implemented. Environmental [...]

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  • PHC sales, tree identification, tree health diagnostics, integrated pest management (IPM)
    August 1, 2021

    Business of PHC, Part 5: The Science – Host Species and the Things That Affect Them

    By Lindsey Purcell, BCMA

    Scouting is the essential first step of an IPM program. Shown here is Tammy Kovar, owner of Biological Tree Services, a nine-year TCIA member company based in Sarasota, Florida. All photos and graphics courtesy of the author. Plant health care [...]

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  • PHC sales, PHC, PHC technician qualifications, pesticide certification, PHC training and safety
    July 1, 2021

    Business of PHC, Part 4: Who Do You Need on Board to Get Started?

    By Don Staruk

    An Almstead crew performs soil injection at Liberty State Park, near the 911 Memorial, in Jersey City, New Jersey. Photo courtesy of Arborjet. For the fourth installment of this series, we asked a number of industry professionals what we thought [...]

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