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Sales Process

  • February 1, 2022

    Running a PHC Business – Two Distinct Approaches

    By Steve Martinko

    In building a PHC business, imagine each person in your company is building their own castle, but they must use the same large, foundational building blocks you have created. Steve and Theresa Martinko at Château de Chenonceau in the Loire [...]

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  • PHC sales, pesticide applicator license, Integrated Pest Management (IPM)
    December 1, 2021

    Business Of PHC, Part 9: Navigating Regulatory Requirements

    By Emily Duane

    As pests and diseases evolve and new ones are identified, your state’s IPM department is key to staying on top of developments. The pest that caused this symptom, polyphagous shothole borer (PSHB), is primarily located in California and attacks around [...]

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  • December 1, 2021

    It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

    By Kate Zabriskie

    From time to time, service providers need to let a client, or class of clients, go. As with any other difficult conversation, there’s a right way and a wrong way to make the decision and break the news. TCIA file [...]

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  • PHC sales, structural pruning, pruning techniques
    November 1, 2021

    Business of PHC, Part 8: PHC Pruning That Saves Trees

    By Christopher J. Luley, Ph.D. & Josh Galiley

    Is structural pruning really plant health care? Given that it can save trees from being prematurely removed from the landscape, it clearly is PHC, and may be one of the more important PHC practices. In some cases, a single pruning [...]

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  • PHC sales, soil amendments, microbial soil activity, plant growth regulators (PGRs)
    October 1, 2021

    Business of PHC, PART 7 Soil Amendments: An Arborist’s Prescription for Healthy Trees

    By Patricia Chaudoin

    These ash at the Holocaust Memorial Boston were treated with a fertilizer containing nutrients, humic acid, surfactants and humectants designed to increase root development and reduce water stress. Photo courtesy of Arborjet. As most arborists know, one of the fundamental [...]

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