SavATree, an accredited, 39-year TCIA member company based in Bedford Hills, New York, in October appointed Ryan Berk chief executive officer (CEO), effective immediately. Berk will also join the company’s Board of Directors.

Berk brings more than two decades of leadership experience in private equity-backed, multi-unit consumer service businesses across the health, wellness, fitness and retail sectors. Most recently, he served as CEO and board member of Ignite Fitness Holdings, where he was responsible for one of the largest Planet Fitness franchisees, operating 134 locations across the U.S. and Canada and served as a Board Member of the Planet Fitness Independent Franchise Council. He also has held senior executive roles with Ideal Image, Life Time Fitness and 24 Hour Fitness, as well as roles in Investment Banking at RBC Capital Markets, Management Consulting at Capgemini and store operations at The Home Depot, earlier in his career.

Throughout his career, Berk has led complex, high-growth organizations, driving sustained business performance through operational excellence, strategic focus and a deep commitment to people and culture. Recognized for his collaboration and dedication to delivering exceptional customer experiences, he has built strong teams and lasting enterprise value across leading consumer brands and platforms.

Daniel van Starrenburg, executive chairman of SavATree, says “Ryan’s combination of strategic vision, operational discipline and passion for growth makes him the ideal leader to guide SavATree’s next chapter as we expand our national footprint and continue enhancing the customer experience.”

“SavATree has built an exceptional reputation for expertise, quality and customer care in the green industry,” says Berk. “I am honored to join this talented team and partner with Apax (Apax Partners LLP, SavATree’s private equity investor) to accelerate growth, enhance service delivery and continue building on the trust and excellence that customers associate with the SavATree brand.”

Ashish Karandikar and Nedu Ottih, Partners at Apax, and members of the company’s Board of Directors, commented, “Ryan’s extensive background in multi-unit operations, coupled with his deep understanding of scaling service-oriented businesses, aligns perfectly with SavATree’s growth ambitions. His leadership will help drive the next phase of performance and innovation as we build on the company’s strong foundation.”