Operations

It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

More than a hundred of her clients only use her services once a year. They expect champagne service on a beer budget, and they pull her attention away from the people she works with regularly. This group is weighing her down, and, after some soul searching, she’s decided they’ve got to go. Her business is […]

The “ABC”S of Moving Large Trees

If you’re thinking of getting into the business of moving large trees, there are three things to know: 1. It requires a lot of knowledge, skill and equipment. 2. It’s definitely not for everyone. 3. It can be lucrative. Regarding numbers one and three, for it to be lucrative, you must first be successful in […]

When Disaster Strikes, Storm Cleanup Crews Need to Be Ready

Just months after it ripped its way through the Midwest, the derecho that slammed into the nation’s Corn Belt August 10, 2020, was labeled the costliest thunderstorm disaster in U.S. history. No other single thunderstorm event – not even a tornado – had caused as much devastation. There was more than $7.5 billion in damages,* […]

Never Easy Is Always Worth It

The summer of 2020 was a time of change and growth for us, and, like everyone else, we accepted it as best we could. Stepping away from my full-time massage-therapy career of 19 years due to restrictions related to COVID-19, I volunteered to work with our TreeHugger crew for the summer. Why not? I had […]

Bridging The Great Divide: Men and Women Helping Each Other in Tree Care

Let’s face it – when it comes to tree care, men still dominate the industry, both in company ownership and employee numbers. The general consensus among those interviewed for this article is that women who are trying to break into arboriculture often find themselves ignored, underestimated or even outright intimidated. But, thankfully – although slowly […]

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