customer expectations

Mind the Gap: What to Do When Customer Expectations and Reality Collide

“I don’t understand. This hotel has no restaurant, no concierge and no valet. It’s not at all what I expected. The place had no standards.” – Guest at a roadside motel “I showed her the picture of Jennifer Aniston and asked for the same haircut. She cut my hair, but I still don’t look a […]

brand message clear and consistent

Discover the Power of Building Brand Equity

I recently came off the road from a number of trade shows at which I had many conversations with small-business owners in our industry. During one of the marketing sessions I led, we discussed how companies were utilizing their marketing as the foundation for their businesses and incorporating it into the other facets of their […]

By the Hour or By the Bid

In the Milwaukee area, where I’ve spent my tree career, I’m one of the few outfits that works by the hour. Most of my competitors work by the bid. There are upsides and downsides attendant with each way of pricing work. I started out working by the bid. I moved to working hourly when a […]

Tri State Power Equipment

Launching a Business to Fill a Need

Every business comes to an inflection point where it must pivot from legacy methods to a more modern approach, the proverbial fork in the road. Stanley Tree Service recently came to one such fork. Stanley Tree Service is a dual-accredited, 34-year TCIA member company based in Smithfield, Rhode Island. Operating in the arbor-care industry since […]

Showing appreciation to employees

Creating a Positive and Mindful Workplace Culture

The key component of creating a positive and mindful culture in the workplace is to foster an environment where employees feel cared for and respected. This is, of course, easier said than done.This culture generally has to be encouraged and exemplified by those in managerial and leadership positions. If those in leadership are mistreating or […]

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