Marketing & Sales

Best Practices for Exhibitor Presence at a Virtual Event

If you’re in the same boat we are, congratulations on your one-year anniversary of quarantine – or at least of social distancing and isolating. And if you’re like us, you’re also super sick of hearing about these “unprecedented times.” We get it. The world is different. From our perspective, the most seismic shift in our […]

An Introduction to Tree Appraisal

There are three stated methods used to appraise trees and landscapes published in The Guide for Plant Appraisal, 10th Edition, authored by the Council of Tree and Landscape Appraisers (CTLA), published by the International Society of Arboriculture. These are Cost Approach, Income Approach and Sales Comparison Approach. The Guide is endorsed by all the major […]

Feedback From the Field Drives Innovation in Business Software

This is the second in a two-part series on industry-specific software companies in 2020. Part 1, “Leveraging Business Software in the Age of COVID-19,” ran in the September 2020 issue of TCI Magazine. Commercial arborists you talk with will give different reasons why software is good for their business and what aspects of the software […]

Cheap, Fast or Good – How to Pick the Two that Are Best for You

Would you expect someone to give you all the time in the world to deliver to them an average product, while letting you charge as much as you want for it? Sounds absurd, right? This scenario is just as pie in the sky as getting something cheap, fast and good. Rarely, if ever, do you […]

The Perception of Value

I think most small-business owner/ operators in this trade would agree that residential tree work, for most customers, usually comes down to price. Money is tight, and price is what matters most. That said, trying to differentiate yourself based on price is a race to the bottom, and, as Seth Godin says, “The problem with […]

Click to listen highlighted text!