Marketing & Sales

It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

More than a hundred of her clients only use her services once a year. They expect champagne service on a beer budget, and they pull her attention away from the people she works with regularly. This group is weighing her down, and, after some soul searching, she’s decided they’ve got to go. Her business is […]

People-First Marketing Tactics Anyone Can Implement

Tree care saw a boom in 2020 and 2021, with two primary things driving the industry: 1) Rough storm and fire seasons across the country, requiring all hands on deck for cleanup; and, 2) changing interests as people found themselves at home enjoying their backyards or out in nature more than before. The need to […]

How to Improve the Contracting Industry

In the contracting world, all too often we see companies that, when bidding a job, simply check the boxes on safety, quality and paperwork in general. We often see these same contractors underbid jobs and then fail to execute the project safely or with quality as the main focus. It’s aggravating to see these contractors […]

Best Practices for Exhibitor Presence at a Virtual Event

If you’re in the same boat we are, congratulations on your one-year anniversary of quarantine – or at least of social distancing and isolating. And if you’re like us, you’re also super sick of hearing about these “unprecedented times.” We get it. The world is different. From our perspective, the most seismic shift in our […]

An Introduction to Tree Appraisal

There are three stated methods used to appraise trees and landscapes published in The Guide for Plant Appraisal, 10th Edition, authored by the Council of Tree and Landscape Appraisers (CTLA), published by the International Society of Arboriculture. These are Cost Approach, Income Approach and Sales Comparison Approach. The Guide is endorsed by all the major […]

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