Marketing & Sales

An Introduction to Tree Appraisal

There are three stated methods used to appraise trees and landscapes published in The Guide for Plant Appraisal, 10th Edition, authored by the Council of Tree and Landscape Appraisers (CTLA), published by the International Society of Arboriculture. These are Cost Approach, Income Approach and Sales Comparison Approach. The Guide is endorsed by all the major […]

Feedback From the Field Drives Innovation in Business Software

This is the second in a two-part series on industry-specific software companies in 2020. Part 1, “Leveraging Business Software in the Age of COVID-19,” ran in the September 2020 issue of TCI Magazine. Commercial arborists you talk with will give different reasons why software is good for their business and what aspects of the software […]

Cheap, Fast or Good – How to Pick the Two that Are Best for You

Would you expect someone to give you all the time in the world to deliver to them an average product, while letting you charge as much as you want for it? Sounds absurd, right? This scenario is just as pie in the sky as getting something cheap, fast and good. Rarely, if ever, do you […]

The Perception of Value

I think most small-business owner/ operators in this trade would agree that residential tree work, for most customers, usually comes down to price. Money is tight, and price is what matters most. That said, trying to differentiate yourself based on price is a race to the bottom, and, as Seth Godin says, “The problem with […]

Are Emojis Appropriate for Use in Business Communications?

Laughing/crying face emoji. Heart eyes emoji. Dare I say it … poo emoji. These are relatively common to see when browsing social media, and you may even use emojis yourself. Before emojis, there were emoticons. Remember those fun, sideways faces that only required a keyboard and some imagination? 🙂 History of emojis Carnegie Mellon professor […]

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