Sales Tools in Arboriculture: The Second-Most Important Tool
We may be living in the “Golden Age of Arbor Care!” Both science and technology have advanced to new levels – new tree cultivars and hybrids, and new exotic pests and diseases that keep cropping up. And we are dealing with them all. There is an elevated interest in our society for “green living,” and […]
A Successful Sales Process Outline
Disclaimer: Like most things I write about, these are not my ideas. I have been extremely fortunate to have known and learned from a number of exceptional arborist sales representatives. This is not the only way, but if you put this sales strategy into practice, you will win more than you lose. The best way […]
Anatomy of a TCIA-Inspired Sales Summit
While in Kauai, Hawaii, last February enjoying TCIA’s Winter Management Conference (WMC) 2022, I had the privilege of spending a great deal of time with Mike Earl. Mike, a CTSP and Certified Arborist, is owner of Old Growth Tree Service, LLC, an accredited, seven-year TCIA member company based in Eagle, Colorado, near Vail. Mike and […]
Business Cards: The #1 Sales Tool in Arboriculture
What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.
It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients
More than a hundred of her clients only use her services once a year. They expect champagne service on a beer budget, and they pull her attention away from the people she works with regularly. This group is weighing her down, and, after some soul searching, she’s decided they’ve got to go. Her business is […]