Marketing & Sales

A Successful Sales Process Outline

Disclaimer: Like most things I write about, these are not my ideas. I have been extremely fortunate to have known and learned from a number of exceptional arborist sales representatives. This is not the only way, but if you put this sales strategy into practice, you will win more than you lose. The best way […]

Anatomy of a TCIA-Inspired Sales Summit

While in Kauai, Hawaii, last February enjoying TCIA’s Winter Management Conference (WMC) 2022, I had the privilege of spending a great deal of time with Mike Earl. Mike, a CTSP and Certified Arborist, is owner of Old Growth Tree Service, LLC, an accredited, seven-year TCIA member company based in Eagle, Colorado, near Vail. Mike and […]

display of business cards

Business Cards: The #1 Sales Tool in Arboriculture

What is this tool? A customized business card. I know, in today’s digital world, you might be thinking this idea is passe. But hear me out.

It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

More than a hundred of her clients only use her services once a year. They expect champagne service on a beer budget, and they pull her attention away from the people she works with regularly. This group is weighing her down, and, after some soul searching, she’s decided they’ve got to go. Her business is […]

People-First Marketing Tactics Anyone Can Implement

Tree care saw a boom in 2020 and 2021, with two primary things driving the industry: 1) Rough storm and fire seasons across the country, requiring all hands on deck for cleanup; and, 2) changing interests as people found themselves at home enjoying their backyards or out in nature more than before. The need to […]

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