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Sales & Marketing

  • December 1, 2021

    It’s Me, Not You (Actually, Maybe It Is You!) When It’s Time to Divorce Your Clients

    By Kate Zabriskie

    From time to time, service providers need to let a client, or class of clients, go. As with any other difficult conversation, there’s a right way and a wrong way to make the decision and break the news. TCIA file [...]

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  • November 1, 2021

    People-First Marketing Tactics Anyone Can Implement

    By Emily Duane

    As part of their rebranding, Arbor Masters Tree & Landscape painted their trucks blue. Color psychology associates the color blue with stability, trust and confidence. Photo courtesy of Arbor Masters. Tree care saw a boom in 2020 and 2021, with [...]

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  • PHC sales, structural pruning, pruning techniques
    November 1, 2021

    Business of PHC, Part 8: PHC Pruning That Saves Trees

    By Christopher J. Luley, Ph.D. & Josh Galiley

    Is structural pruning really plant health care? Given that it can save trees from being prematurely removed from the landscape, it clearly is PHC, and may be one of the more important PHC practices. In some cases, a single pruning [...]

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  • PHC sales, soil amendments, microbial soil activity, plant growth regulators (PGRs)
    October 1, 2021

    Business of PHC, PART 7 Soil Amendments: An Arborist’s Prescription for Healthy Trees

    By Patricia Chaudoin

    These ash at the Holocaust Memorial Boston were treated with a fertilizer containing nutrients, humic acid, surfactants and humectants designed to increase root development and reduce water stress. Photo courtesy of Arborjet. As most arborists know, one of the fundamental [...]

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  • PHC sales, abiotic and biotic stressors, pest and disease identification, soil health
    September 1, 2021

    Business of PHC, Part 6: Diagnostics Is a Critical Component of Plant Health Care

    By Michael J. Raupp, Ph.D.

    Diagnosing the cause of plant problems is one of the foundational components of all plant-health-care programs. Without knowing the fundamental cause of a plant’s problem, it is highly unlikely that a successful remediation strategy can be designed and implemented. Environmental [...]

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