Getting Past My Own Excuses
In 2008, I was just a couple of years into owning my own tree care company. We started from the ground up, just like most other small tree care companies. And we were just starting to pick up a little momentum. There were a couple of severe ice storms, and we were swamped with work. […]
What is Needed?
Recently, I was interviewing a job applicant. I asked about his interests when it comes to work and a career. He spoke of his recent work with the U.S. Forest Service and the profound gratitude he experienced working outside in nature. The applicant also shared a curiosity about the value of the work he was […]
Taking the Reins of TCIA
Tom Prosser, CEO of Rainbow Treecare in Minnetonka, Minnesota, was inaugurated as chair of TCIA’s Board of Directors during its annual business meeting, held this year on February 6 at the Hilton Barbados Resort in Barbados, West Indies, in conjunction with the Association’s Winter Management Conference. The following is the text of his speech, slightly […]
Managing Insurance Costs
The TCIA Winter Management Conference is wrapping up as I write this in early February, and I am reflecting on the stories I’m hearing about the positive impact the Arborist Safety Training Institute (ASTI) is having on companies. I’m hearing that ASTI, a program of the TCIA Foundation, is helping businesses formalize job skills and […]
Recruiting Employees: What Is Your Brand?
Whether you are a tree care company, a vendor serving the industry or a trade association like TCIA, chances are you have spent time and resources developing your brand. You have considered your value proposition and a market you want to target with that message. You then leveraged various marketing tactics and channels to attract […]