Outlook

Paying It Forward

In these crazy and uncertain times, it is reassuring to be part of a tight-knit industry where the people quite literally watch out for one another. At least, that is the way it is from my perspective, and I hope from yours as well. I would like to use this column to give some credit […]

A Virtual Success

TCIA held its first-ever TCI Virtual Summit January 13-15, 2021. Using creative software that mimicked the navigation of a traditional trade show, the event featured industry-leading speakers, world-class exhibitors and plenty of opportunities to connect, reflect and have a little fun. And, with more than 1,200 registered attendees, plenty of people were able to take […]

Cabling and Bracing More Than Just Trees Through Turbulent Times

After 33 years in the tree care industry, I am still astounded by what incredible organisms trees are. I live in a land of giant redwoods and monstrous eucalyptus trees. There is not a day goes by that I don’t stop and reflect on these organic, living superstructures and how I found myself caring for […]

Keeping an Eye on Changes in D.C.

Sometime over the weekend after voting, the electoral votes were tallied. Although some of the voting was still in dispute, and Georgia was looking at runoff elections to fill Senate seats, we have a clearer idea of what the next four years might look like for our industry from a legislative and regulatory point of […]

When Do You Fire a Bad Customer?

We’ve all had experiences with a customer who, no matter what you do, you just can’t make happy. Maybe you didn’t prune enough, maybe you pruned too much. The price was too high, the grass got torn up or you made them go inside because they kept entering the drop zone under the trees. Regardless […]

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