Reflections: A Journey With TCIA
Thirty-seven years ago, I started my company. Thirty-five years ago, I joined the National Arborist Association (now TCIA), and 20 years ago I attended my first TCI EXPO. Recently, I checked my address book and found that 218 of my contacts are tagged with TCIA. As I scrolled through, I could vividly recall the faces […]
Always Know Your Numbers
One of the most valuable business lessons I’ve learned came from my father many years ago. My dad had bought a piece of real estate that came with an ice cream business he planned to keep, and it was a business he knew nothing about. After 30 days, he discovered his highest cost was employee […]
The Pain of Delegation
This is an article about delegation, but I promise you that I am not an expert on this subject. As I share my experiences and perspective, maybe I will find friends who can commiserate with me as we improve together. Like so many small-tree-business owners, I started from the ground up. In the beginning, I […]
Growing With TCIA
August Hoppe gave the following address after being sworn in as chair of the TCIA Board of Directors during the Association’s annual business meeting, held February 12, 2024, during Winter Management Conference ’24 in Puerto Vallarta, Mexico. Funny how this gavel has circled back. Our Hoppe Tree Service urban wood lab made this gavel about […]
Power of Unity and Empathy: Industry Collaboration of Diverse Talents
There is no denying that our world is rapidly changing. The tree care industry is no exception, as it relies on a diverse range of talents and expertise to thrive and meet the challenges of this evolving world. I had the honor last year to sit on the Women in Arboriculture panel at the annual […]