Outlook

Employee Ownership Is a Great Way to Transition a Business Into the Future

Every business owner comes to that point in life when he or she has gotten older and needs to transition out of his or her business. It is inevitable. Recently, I turned 61. While I still love trees and love working in a company that cares for them, I know I cannot do it forever. […]

Virtual This & Digital That, Part 2

Last month in this column (“Virtual This & Digital That…”), I talked about TCIA’s virtual/digital events. Online learning is an equally critical area within TCIA’s virtual/digital strategy. As you read this, TCIA has already moved all itscertificate-course testing online, and this summer and fall it has an ambitious plan to bring at least five training […]

Virtual This & Digital That …

Although there were bumps along the way, we are gratified knowing tree care businesses survived and even thrived during COVID-19. For the Tree Care Industry Association, an organization that advances tree care businesses by providing connections, resources and training to the tree care business community, the phrase “adapt and overcome” describes our last 13 months. […]

Paying It Forward

In these crazy and uncertain times, it is reassuring to be part of a tight-knit industry where the people quite literally watch out for one another. At least, that is the way it is from my perspective, and I hope from yours as well. I would like to use this column to give some credit […]

A Virtual Success

TCIA held its first-ever TCI Virtual Summit January 13-15, 2021. Using creative software that mimicked the navigation of a traditional trade show, the event featured industry-leading speakers, world-class exhibitors and plenty of opportunities to connect, reflect and have a little fun. And, with more than 1,200 registered attendees, plenty of people were able to take […]

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