Outlook

Recruiting Employees: What Is Your Brand?

Whether you are a tree care company, a vendor serving the industry or a trade association like TCIA, chances are you have spent time and resources developing your brand. You have considered your value proposition and a market you want to target with that message. You then leveraged various marketing tactics and channels to attract […]

It’s Not Just Paperwork

Prior to transitioning to the tree care industry, I was a compliance analyst. My mind naturally gravitates to risk, controls and, ultimately, keeping our team members and business safe. We take pride in not having any lost-time injuries. But, in an effort at full transparency, not too long ago we added a litigation chapter to […]

The Times, They Are A-Changin’

From my perspective, TCI EXPO ’22, held November 10-12 in Charlotte, North Carolina, was the best TCI EXPO ever! The energy buzzing through the conference center early Thursday morning was more than pent-up Covid-19 demand. It seemed everyone was talking about this new energy and a different feel in the air than in previous years […]

The Real Value of TCIA

Alex Llamas and I met at Winter Management Conference (WMC) 2022 in Hawaii. His company, Ceibas Enterprises, Inc., dba SexyTrees.com, a nine-year TCIA member, is about 40 miles from me, and we’ve been able to support each other through thoughtful and productive conversations. Alex and his office manager recently came to tour our facility. Little […]

Headshot of TCIA Board Member, August Hoppe

My Industry Friends Tell Me We Are Going Back to Normal

One of the intangible benefits of being a card-carrying member of TCIA is the network of industry friends you develop over the years. The longer you are a member, the more of these friends you can accumulate and develop important relationships with. My mother runs a small travel agency in Milwaukee, and tells me her […]

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